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Keywords: Education sector
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Journal Articles
Marketing activities of companies in the educational software sector
Available to Purchase
Qualitative Market Research: An International Journal (2009) 12 (3): 337–354.
Published: 12 June 2009
... Education sector The software industry is viewed as a high‐tech sector in which there is a high level of innovation; small firms play an important role in the economy serving as agents of change by their entrepreneurial activity, being the source of considerable innovative activity, stimulating...
