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Keywords: Elderly citizens
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Journal Articles
Qualitative Market Research: An International Journal (2017) 20 (4): 469–485.
Published: 11 September 2017
...Subhadip Roy; Shamindra Nath Sanyal Purpose This study aims to explore the dimensions of perceived consumption vulnerability (PCV) for the elderly citizens (EC) in India and its consequences. Consumer vulnerability is a recent and important construct for marketers and policymakers to understand...
