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Keywords: Electrocardiography
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Journal Articles
Investigating the effect of arousal on brand memory in advergames: Comparing qualitative and quantitative approaches
Available to Purchase
Qualitative Market Research: An International Journal (2011) 14 (2): 207–217.
Published: 05 April 2011
... at work and the average hours working on a computer per week was 20 (minimum=2, maximum=60). © Emerald Group Publishing Limited 2011 Brands Memory Electrocardiography Qualitative methods Advertising The term “arousal” and its synonyms “alertness”, “activation”, and “excitation...
