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Keywords: Electronic word-of-mouth (eWOM)
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Journal Articles
Qualitative Market Research: An International Journal (2018) 21 (3): 375–400.
Published: 11 June 2018
...Kelley A. O’Reilly; Amy MacMillan; Alhassan G. Mumuni; Karen M. Lancendorfer Purpose The purpose of this study is to examine factors affecting the extent of consumers’ use of electronic word-of-mouth (eWOM), specifically online product reviews (OPRs), during their decision-making process. It also...
Journal Articles
Qualitative Market Research: An International Journal (2011) 14 (4): 330–359.
Published: 06 September 2011
... implications are discussed. © Emerald Group Publishing Limited 2011 Online credibility Electronic word‐of‐mouth (eWOM) Word‐of‐mouth (WOM) Consumer reviews Online referrals Information value Young consumers Internet According to the Pew Internet American Life Project, the internet's...
