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Keywords: Emerging countries
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Journal Articles
Qualitative Market Research: An International Journal (2015) 18 (1): 48–68.
Published: 12 January 2015
...Mourad Touzani; Smaoui Fatma; Labidi Mouna Meriem Purpose – The purpose of the current study is to attempt to contribute to the understanding of some socio-cultural factors likely to explain the preference for international products in emerging countries, and more specifically those...
