...Amjad H. Al-Amad; Sa’ad Ali; Hadeel B. Al-Haddad Purpose This study aims to examine salespeople’s perspectives on the value of corporate heritage to relationship selling and the issue of trust in personal selling situations in the context of emerging markets. Design/methodology/approach...

... Internationalization Emerging markets English Premier League Country of Origin (COO) The total revenue of the “Big 5” European football leagues (England, Italy, Germany, Spain and France) between 2016 and 2017 was £12.6bn ($16.91bn), representing a 9 per cent increase from the previous year. Broadcasting...

...İrem Eren-Erdoğmuş; Taşkın Dirsehan Purpose The purpose of this paper is to differentiate local versus global brand associations in an emerging market (Turkey)’s coffee shop market. Design/methodology/approach Two leading coffee shop brands – one local and one global – were analyzed...

... thematic headings. Therefore, the themes of this research are based on what was derived from the data. © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Emerging markets Bottom of the pyramid Innovation adoption Low-literacy Visual...

... only Consumers in emerging markets are less experienced and less familiar with luxury brands and their positioning in developed countries. A recent study by Stiehler and Tinson (2015) illustrates how this allows marketing managers to be “opportunistic” with their branding strategies, resulting...

...Veronika Tarnovskaya; Galina Biedenbach Purpose The main purpose of this study is to investigate perceptions about and contributing activities to business-to-business (B2B) brand value by corporate managers and local stakeholders in the context of emerging markets. Design/methodology/approach...

... International business Emerging markets Cultural intermediary Role Discourse Channel relationships Globalisation affects many transformations, but few are more powerful and far‐reaching than the change in consumption patterns of food and drink; and in the contemporary world, it is wine that stands...

...Hamida Skandrani; Abdelfattah Triki; Boudour Baratli Purpose This study aims to understand trust meanings, determinants and manifestations in supply chains (SCs) operating in an emerging market context. It also aims to improve our knowledge about the role of trust and the mechanisms by which...