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Keywords: Empirical study
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Journal Articles
Managerial understanding of contemporary industrial marketing issues
Available to Purchase
Qualitative Market Research: An International Journal (2002) 5 (2): 135–143.
Published: 01 June 2002
...Roger Palmer This paper presents the findings of an empirical study conducted with 256 senior marketers in industrial and technological organisations. The results confirmed that the status of marketing in such organisations is low, but that this is likely to change due to a number of factors...
