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Keywords: Employee identification
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Journal Articles
Conceptualizing corporate identity in a dynamic environment
Available to Purchase
Qualitative Market Research: An International Journal (2021) 24 (2): 113–142.
Published: 06 February 2020
..., employee identification and top management behavioral leadership as key dimensions and sub-dimensions of CI. The study also provides novel insights about the measurements for these dimensions. Additionally, this study introduces a model for the interrelationships between CI dimensions and their influence...
