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Keywords: Empowerment
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Journal Articles
Recovering children's voices in consumer research
Available to Purchase
Qualitative Market Research: An International Journal (2012) 15 (2): 206–224.
Published: 30 March 2012
.... © Emerald Group Publishing Limited 2012 United Kingdom Children Adolescents Diet Food products Consumer behaviour Consumer research Empowerment Co‐research Multiple methods Visual diaries Food practices Within marketing and consumer research, there is a growing use...
Journal Articles
Customer empowerment in tourism through consumer centric marketing (CCM)
Available to Purchase
Qualitative Market Research: An International Journal (2007) 10 (3): 265–281.
Published: 19 June 2007
... of marketing. Originality/value The paper outlines current and future opportunities to truly place customers at the centre and provide organisations with some real savings/gains through the use of ICT. © Emerald Group Publishing Limited 2007 Consumers Empowerment Consumer marketing...
