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Keywords: Engaged scholarship
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Journal Articles
Qualitative Market Research: An International Journal (2022) 25 (5): 646–661.
Published: 08 November 2022
...Chloe Steadman; Steve Millington Purpose As a core element of the marketing mix, place is of central concern within marketing. Yet existing literature typically presents accounts of research about rather than with places. The purpose of this paper, therefore, is to argue that engaged scholarship...
