... full market pressure, the requirement of sustainable direct financial profitability. This is neither a hobby for them nor are they around to fulfil (soft) economic‐policy‐related missions. © Emerald Group Publishing Limited 2004 Venture capital Entrepreneurs Finland United States...

... observation and unstructured interviews. The study revealed two groupings of entrepreneurs – the locals and the cosmopolitans who operated in contrasting marketing landscapes thus questioning the universal application of a marketing theory which is not context specific. The Highlands, perhaps because...

...Haider Ali; Sue Birley Draws upon a study of the ways in which entrepreneurs use trust to mediate customer perceived risk at the start of a venture in order to show how researchers can combine elements of both approaches in an epistemologically consistent way. Specifically, researchers seeking...