Keywords: Experiential
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Journal Articles
Qualitative Market Research: An International Journal (2024) 27 (3): 433–448.
Published: 27 October 2023
... understanding of the experiential and humanistic aspects of luxury consumption, presented in a nuanced, discursive and deeply contextualised manner. Design/methodology/approach This commentary is informed by an in-depth examination of the methodology and approach adopted in the 327 most-recently published...
Journal Articles
Qualitative Market Research: An International Journal (2016) 19 (4): 378–394.
Published: 12 September 2016
...Ron Fisher; Mark Francis; Andrew Thomas; Kevin Burgess; Katherine Mutter Purpose The purpose of this paper is to consider value as individual and experiential, based on the relationships between conceptions of value, rather than attempting to identify a common factor. The authors use the term...

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