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Keywords: Experiential learning
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Journal Articles
Qualitative Market Research: An International Journal (2024) 27 (2): 231–253.
Published: 08 January 2024
... known as Twitter), using Kolb’s experiential learning theory to analyze the viewers’ learning process. In addition, the study investigates how the length of time a viewer follows a brand and the type of brand can influence their attitudes toward it. Design/methodology/approach This study involved...
