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Keywords: Exploratory research
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Journal Articles
Qualitative Market Research: An International Journal (2014) 17 (3): 172–191.
Published: 03 June 2014
... idiosyncratic meanings, consumers’ interpretation of fashion ideals in advertising follow a discernible cultural logic, albeit that is often tailored to their personal interests (Hall, 1980). Focus groups Exploratory research Cross-cultural Generational cohorts International advertising...
