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Keywords: External validity
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Journal Articles
Victor Silva Correa, Wilquer Silvano de Souza Ferreira, Marcio Cardoso, Matheus Albergaria de Magalhães
Qualitative Market Research: An International Journal (2026) 29 (1): 23–56.
Published: 07 November 2025
... were used to assess validity and reliability. Second, the use of case tests has increased in recent years. Among these, reliability tests are the most commonly used, followed by construct validity, external validity, internal validity and content validity, in descending order of usage. Originality...
Includes: Supplementary data
