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Keywords: Facebook advertising
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Journal Articles
Qualitative Market Research: An International Journal (2020) 23 (2): 309–327.
Published: 13 May 2020
... and perceived outcomes of personalized Facebook advertising as well as how these factors interrelate. Design/methodology/approach Twenty-eight semi-structured interviews, in which elicitation techniques were used, were carried out among 25- to 55-year-old Facebook users. Findings The findings point...
