Keywords: Fake news
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Journal Articles
Qualitative Market Research: An International Journal (2025) 28 (2): 313–352.
Published: 11 March 2025
... that the disseminated information may not be accurate and ultimately prove to be fake. The purpose of this study is to conceptualize fake news, the definition and drivers of fake news from the perspective of young consumers in the postpandemic period. Design/methodology/approach A qualitative study was undertaken...

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