...Cathriona Nash; Lisa O'Malley; Maurice Patterson Purpose The purpose of this paper is to offer a critical reflection on the experience and challenges associated with conducting a family ethnography along with methodological guidance that generates insights for future researchers. Design...

...Ratna Khanijou; Daniela Pirani Purpose The purpose of this paper is to explore the types of ethical challenges and dilemmas researchers face when engaging in family consumption research. Design/methodology/approach Drawing from the concept of micro-ethics to bridge reflexivity with ethics...

...Amélie Clauzel; Nathalie Guichard; Coralie Damay Purpose From experiences recollections, this study aims to explore the place of emotions in the souvenir’s step of the family consumption process of luxury hotels stays. Design/methodology/approach To explore the emotional dimension...

...Kátia Eloisa Bertol; Patricia Liebesny Broilo; Lélis Balestrin Espartel; Kenny Basso Purpose This study aimed to understand young children’s influence on family consumer behavior by examining children's and parents’ points of view in the Brazilian context. Design/methodology/approach Through...

... the simple description of experienced events to provide explanatory frameworks of family identity construction. Design/methodology/approach Nine in‐depth interviews are conducted with three generations of North Mexican women from three families who shop frequently across the border. Findings...