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Keywords: Family firms
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Journal Articles
Risks/rewards and an evolving business model: A case study of a small lifestyle business in the UK tourism sector
Available to Purchase
Qualitative Market Research: An International Journal (2018) 21 (2): 143–165.
Published: 09 April 2018
... study, Jaskiewicz et al. (2015) proceed to offer examples of entrepreneurial acts from existing literature that align with certain facets of entrepreneurial marketing proposed by Morris et al. (2002) . Jaskiewicz et al. (2015) suggest that, compared to non-family firms...
