...Elaine L. Ritch Purpose The purpose of this study is to explore consumers perceptions of sustainability, including how information is accessed, evaluated and practiced and how sustainability concepts transfer to fashion consumption. Design/methodology/approach The research adopts...

...Dr. Yuri Seo; Mine Ucok Hughes; Giana Eckhardt; Karen Kaigler-Walker; Zelda Gilbert Purpose – The aim of this study is to provide an understanding of urban Chinese women’s fashion consumption practices in light of major recent socio-historical events and to demonstrate that changes in fashion...

... to the Western fashion system. Research limitations/implications – The main limitation of this research is that the interviews were carried out among people living in the three main cities of Tunisia, which are urban settings. Practical implications – This research proposes a general framework...

...Benaliza Kuang‐Ying Loo; Chris Hackley Purpose The purpose of this paper is to explore the success factors behind four globally recognised Malaysian high fashion brands. The three main sub‐objectives are: to map the process of high fashion internationalisation onto the general retail...

...Micael‐Lee Johnstone; Kim‐Shyan Fam; Lorna Ruane; Elaine Wallace Purpose The purpose of this paper is to understand the relationships Generation Y females have with fashion brands online. Specifically, it examines the role of the internet and social networks in these relationships. Design...

... their participation in the “feminine” marketplace of beauty – despite their embracing its symbolic resources, such as fashion. Whilst we are not examining issues of sexuality, this does not make queer less applicable. Parallels have been traced between the fat body and the gay body – both culturally constructed...

... and symbolic benefits that allow them to express a desired social image and further their identity. Design/methodology/approach A total of 37 in‐depth interviews were conducted with women who owned both originals and counterfeits of luxury fashion products. Findings The findings highlight three main...

...Helen Borland; Selina Akram Purpose Most fashion advertising in the UK uses and targets young, slim women (and/or men). The purpose of this paper research is to ask whether this approach is relevant and appropriate to older women, who make up a large and growing segment of the market, and who...