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Keywords: Females
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Journal Articles
Qualitative Market Research: An International Journal (2013) 16 (3): 315–335.
Published: 07 June 2013
...Micael‐Lee Johnstone; Kim‐Shyan Fam; Lorna Ruane; Elaine Wallace Purpose The purpose of this paper is to understand the relationships Generation Y females have with fashion brands online. Specifically, it examines the role of the internet and social networks in these relationships. Design...
