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Keywords: Fiction
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Journal Articles
Qualitative Market Research: An International Journal (2005) 8 (2): 219–237.
Published: 01 June 2005
...Richard Elliott; Avi Shankar; Stephen Brown Purpose To show how consumer researchers can learn from novels and analogous works of fiction. Design/methodology/approach Close reading of two recent novels, The Savage Girl by Alex Shakar and Jennifer Government by Max Barry...
