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Keywords: Financial services brands
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Journal Articles
Qualitative Market Research: An International Journal (2020) 23 (4): 575–602.
Published: 06 February 2020
...Ahmed Suhail Ajina; Sanjit Roy; Bang Nguyen; Arnold Japutra; Ali Homaid Al-Hajla Purpose This study aims to investigate employees’ perceptions of socially responsible financial services brands in Saudi Arabia. The study also identifies the motives and challenges for Islamic banks for higher...
