Keywords: Focus group
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Journal Articles
Qualitative Market Research: An International Journal (2020) 23 (4): 725–746.
Published: 05 February 2020
... organizational transgressions. Design/methodology/approach Adopting a qualitative approach, six focus group discussions are used to investigate three high-profile consumer trust erosion cases within the service sector. Findings Consumer trust varies by context. Despite the severity of trust damage...
Journal Articles
Qualitative Market Research: An International Journal (2018) 21 (3): 316–336.
Published: 11 June 2018
... the KERE construct were developed through domain identification, item pool generation using focus group interviews with managers involved in complaint management and content expert validation. Findings A first pool of 73 items was generated and then reduced to 37 items. Focus group interviews confirm...

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