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Keywords: Food
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Journal Articles
Researching family food decision making processes: highlights, hits and pitfalls when including young children’s perspectives
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Qualitative Market Research: An International Journal (2021) 24 (1): 63–81.
Published: 13 May 2020
... for a study which aimed at obtaining insights into parents’ and young children’s understandings of children’s influence and family interaction with regard to family food consumption practices. Design/methodology/approach A total of 35 children were interviewed using semi-structured interviews in five...
Journal Articles
Social food pleasure: When sharing offline, online and for society promotes pleasurable and healthy food experiences and well-being
Available to Purchase
Qualitative Market Research: An International Journal (2019) 22 (4): 544–556.
Published: 09 September 2019
...Monica Mendini; Marta Pizzetti; Paula C. Peter Purpose The purpose of this paper is to introduce and define social food pleasure as a new conceptual framework that can promote pleasurable and healthy food experiences. Design/methodology/approach By reviewing the literature related to food well...
Journal Articles
Exploring and modelling consumer attitudes towards genetically modified food
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Qualitative Market Research: An International Journal (2003) 6 (2): 95–110.
Published: 01 June 2003
...Annelies Verdurme; Jacques Viaene The aim of this research is, first, to explore consumer beliefs, attitudes and purchase intentions with regard to genetically modified (GM) food and second, based on this exploration, to develop a hypothetical model which can explain and predict consumer attitudes...
Journal Articles
Projecting the right image: using projective techniques to measure brand image
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Qualitative Market Research: An International Journal (1999) 2 (1): 22–30.
Published: 01 April 1999
..., instinctive dimensions of consumer behaviour. The tools involve projective and transference mechanisms for data gathering, and the use of the implicit, dynamic model for data interpretation. © MCB UP Limited 1999 Brand image Brands Consumer behaviour Food Marketing research Ask any...
