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Journal Articles
Journal Articles
Journal Articles
Qualitative Market Research: An International Journal (2003) 6 (2): 95–110.
Published: 01 June 2003
...Annelies Verdurme; Jacques Viaene The aim of this research is, first, to explore consumer beliefs, attitudes and purchase intentions with regard to genetically modified (GM) food and second, based on this exploration, to develop a hypothetical model which can explain and predict consumer attitudes...
Journal Articles
Qualitative Market Research: An International Journal (1999) 2 (1): 22–30.
Published: 01 April 1999
..., instinctive dimensions of consumer behaviour. The tools involve projective and transference mechanisms for data gathering, and the use of the implicit, dynamic model for data interpretation. © MCB UP Limited 1999 Brand image Brands Consumer behaviour Food Marketing research Ask any...

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