...Mandeep Kaur; Maria Palazzo; Pantea Foroudi Purpose Circular supply chain management (CSCM) is considered a promising solution to attain sustainability in the current industrial system. Despite the exigency of this approach, its application in the food industry is a challenge because of the nature...

...Melvin Prince; Ágnes Hofmeister‐Tóth; Peter Nagy Purpose The purpose of this paper is to assess the content of food industry web sites targeting children by advergames with the purpose of granting brand loyalty and trust toward the products of certain companies in Hungary. Design/methodology...

... and allows the researcher to identify which particular elements drive the response (Box et al., 1978 ; Green and Srinivasan, 1978 ; Lee and Labroo, 2004). © Emerald Group Publishing Limited 2007 Consumer research Qualitative research Quantitative methods Consumer behaviour Food...

..., sales quotation, promptness, and private as well as professional benefits for the buyer through personal contact. Buyers China Distribution Food industry Retailers Supermarkets China's retail industry is changing rapidly. China joined the World Trade Organization (WTO) on December 11...

... Channel relationships Relationship marketing Supply chain Food industry Although coined more than 15 years ago, relationship marketing remains an ambiguous concept and this is why more research is needed into how to design, implement, monitor and measure relationship marketing. The article...

... as a desired food purchase. © MCB UP Limited 1998 Food industry Healthy foods Market research Questionnaires Product launch Consumer attitudes A number of new products are launched on to the market every year, 80‐90 per cent of which are destined to fail. In order to attempt...