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Keywords: Food offering
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Journal Articles
Qualitative Market Research: An International Journal (2023) 26 (2): 103–132.
Published: 28 February 2023
... data play a central role in this analysis. Moreover, the authors choose a comparative perspective by focusing on two not famed pilgrimage arenas, each mobilising Muslim pilgrims and food offerings. Findings Revisiting the thoughts of Weber (1978) on the religious field and those of Kotler (2019...
