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Keywords: Football
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Journal Articles
“The club on the hill”: footballing place as an arena for sustainable and ethical action
Available to Purchase
Qualitative Market Research: An International Journal (2022) 25 (5): 570–584.
Published: 28 June 2022
... affiliation, immersive experiences, intense loyalty and the creation of an enduring, local identity. This paper aims to explore how the nature of a sporting place has been shaped to change the practice of football as a sport, as a business and as entertainment. This paper uncovers how Forest Green Rovers (FGR...
Journal Articles
Qualitative Market Research: An International Journal (2014) 17 (1)
Published: 07 January 2014
... Celebrity Context Elite Football Interviews Management Organization United Kingdom Article Type: 2013 Awards for Excellence From: Qualitative Market Research: An International Journal, Volume 17, Issue 1 Social implications – Originality/value...
Journal Articles
Elite interviewing and the role of sector context: an organizational case from the football industry
Available to Purchase
Qualitative Market Research: An International Journal (2012) 15 (4): 438–464.
Published: 31 August 2012
... the role of context in relation to elite interviewing. In order to consider and illustrate this phenomenon the argument engages with the organizational environment and behaviours of the English professional football industry with the intention of offering fresh perspectives into the form and function...
Journal Articles
Internationalisation and sport branding strategy: a French perception of the Big Four brands
Available to Purchase
Qualitative Market Research: An International Journal (2009) 12 (4): 460–481.
Published: 04 September 2009
...Nicolas Chanavat; Guillaume Bodet Purpose The purpose of this paper is to provide better understanding of potential foreign customers or satellite fans' perceptions of professional‐football brands, as this constitutes a necessary step toward setting up an internationalisation strategy to create...
Journal Articles
Emerging trends in the use of the Internet – lessons from the football sector
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Qualitative Market Research: An International Journal (2000) 3 (1): 38–46.
Published: 01 March 2000
...John Beech; Simon Chadwick; Alan Tapp Literature findings suggest a powerful role for Web sites in football club marketing. The authors used this as a springboard for an exploratory study which combined qualitative interviews with empirical observations of football Web sites. Links were discovered...
