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Keywords: Framing
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Journal Articles
Qualitative Market Research: An International Journal (2025) 28 (3): 528–544.
Published: 15 April 2025
... by participants. Design/methodology/approach The findings of this research are based on an exploratory qualitative study conducted in France and Czechia. Data were collected by means of in-depth interviews with e-commerce users. Findings The weak framing of the peer-to-peer transaction serves as a barrier...
Includes: Supplementary data
