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Keywords: Franchising
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Journal Articles
Qualitative Market Research: An International Journal (2016) 19 (1): 65–83.
Published: 11 January 2016
... with franchising participants. The first phase of the research consisted of exploratory interviews with franchising experts (franchise lawyers, accountants, consultants, mediators and bankers), and the second phase consisted of semi-structured interviews with franchisees and franchisors across two franchise...
Journal Articles
Qualitative Market Research: An International Journal (2012) 15 (1): 87–103.
Published: 13 January 2012
...Lorelle Frazer; Scott Weaven; Jeff Giddings; Debra Grace Purpose The rapid growth of the Australian franchising sector since the 1980s has been accompanied by tension, conflict and disputation, causing concern for regulatory bodies. However, little is currently known about the antecedents...
Journal Articles
Qualitative Market Research: An International Journal (2006) 9 (3): 225–242.
Published: 01 July 2006
...Scott Weaven; Lorelle Frazer Purpose This paper aims to provide a better understanding of the motivational incentives driving franchising choice from the franchisee's perspective and, in particular, to investigate a comparison of single and multiple unit franchisee incentives. Design...
Journal Articles
Qualitative Market Research: An International Journal (2006) 9 (1): 73–85.
Published: 01 January 2006
... control, such as a downturn in the economy or rising interest rates. Research suggests that the success of franchising systems is said to be reliant upon the strength of the franchising relationship (Nathan, 2000). Indeed, franchising allows participants to perform at higher levels than they could...

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