... research, offering new ways to manage boundaries, ethics and emotional challenges. © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Vulnerability Qualitative research Refugees Gender Introspection PhD research Power Social difference...

...Klaudia Kondakciu; Melissa Souto; Linda Tuncay Zayer Purpose In response to calls for more research on gender(s) in digital contexts, this paper aims to ask, how do individuals engage in self-presentation of their gender identities on social media? Design/methodology/approach Using a multi...

...Carly Drake; Scott K. Radford Purpose This study aims to consider how research methodologies and methods can afford holistic inquiry into gendered embodied consumption. Noting the salience of gender in past and present discourse surrounding the body and building on poststructuralist feminist...

... on gender-role stereotypes in advertising generally has found that advertising does stereotype and that stereotypical representations are decreasing over time (Eisend, 2010 ; Wolin, 2003). When advertising to children, male characters tend to appear in greater numbers and to be more dominant, active...

... of masculinities, in a continuum apparently disconnected from sexual orientation. Men with “resistant” masculinities are strongly attached to choosing masculine brands; others with more hybrid masculinities are more open to feminine brands and do not care about brand gender. Second, this paper shows the importance...

..., termination, and strength, among others. These five factors include “age/cohort, life cycle, gender, family/social network, and culture” (Fournier, 1998, p. 346). While Fournier (1998) acknowledges the importance of contextual embeddedness, little research directly examines how consumers' brand...

... of gender differences in relation to overall financial decision‐making, which provides a strong reason to assume the same would be the case with financial planning for retirement. How these differences are manifested is yet to be discovered and, as such, the following research question of this study...

...Margaret K. Hogg; Jade Garrow This paper seeks to challenge the tendency to represent gender as a unitary theoretical construct; and would argue for a more differentiated view of how the psychological aspects of gender influence the consumption of advertising. We use a small‐scale exploratory study...