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Keywords: Germany
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Journal Articles
Qualitative Market Research: An International Journal (2010) 13 (4): 389–413.
Published: 07 September 2010
... Photographs Nutrition Labelling Shopping Consumer behaviour Germany In response to the increasing health risks in the populations of developed countries, governments and international institutions have raised their concerns about unhealthy lifestyles associated with high‐calorie diets...
Journal Articles
“Not in front of your mother!”: online marketing for pharmaceutical products addressing taboo topics
Qualitative Market Research: An International Journal (2002) 5 (1): 19–27.
Published: 01 March 2002
... Germany Internet Pharmaceuticals Communications Having outlined the view of pragma‐semiotic theory on communication in the context of online marketing, I will now cover what I consider as advertising copy in a Web site in more detail. Hypertext is technique, data structure, and user interface...
