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Keywords: Ghost tours
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Journal Articles
Walking on the light side: Investigating the world of ghost tour operators and entrepreneurial marketing
Available to Purchase
Qualitative Market Research: An International Journal (2018) 21 (2): 232–252.
Published: 09 April 2018
...Jayne Krisjanous; Janet Carruthers Purpose Ghost tours are an important part of tourism in many towns and cities around the world. Described as light dark tourism, they are a mix of the macabre and entertainment. Ghost tours are usually small business enterprises. In order for their venture...
