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Keywords: Global corporate reputation
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Journal Articles
Global corporate reputation: a projective qualitative approach from a customer perspective
Available to Purchase
Qualitative Market Research: An International Journal (2024) 27 (1): 108–128.
Published: 04 December 2023
...Chebli Youness; Pierre Valette-Florence; Cynthia Assaf Purpose The purpose of this research is to extend the results of previous studies regarding corporate reputation scales and identify new and specific items relevant for studying global corporate reputation from a customer’s point of view...
