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Keywords: Green identity
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Journal Articles
Qualitative Market Research: An International Journal (2020) 23 (1): 69–86.
Published: 12 February 2020
.... This study aims to analyse how organic food consumers build a green identity, as well as the new expressions that arise from this identity construction. Design/methodology/approach A hermeneutical approach was adopted to address the narratives of 31 frequent consumers of organic products motivated...
