... © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Green marketing Mediation analysis Self-congruity theory Consumer judgment Projective technique Social judgment theory Green behaviors The green product market continues to evolve...

... 12 2016 20 01 2017 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Motherhood Green marketing Mothers Eco-consumerism Green consumers Green moms And then I go back to, I’m doing the best I can. Am I making the healthiest...

...). Social anthropology Consumer research Green marketing Both those affiliated with psychological and consumer research have expressed concern regarding the epistemological, methodological and view of human nature underlying their respective approaches to empirical research on cognition (Herrmann...

...Charles Dennis; Lisa Harris; Ken Peattie; Andrew Crane Purpose To review the history of “green marketing” since the early 1990s and to provide a critique of both theory and practice in order to understand how the marketing discipline may yet contribute to progress towards greater sustainability...