... 20 12 2021 20 06 2022 11 11 2022 12 06 2023 15 04 2024 17 06 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Virtual reality 360° Video Tourist experience 360° VR adoption Grounded theory India Brand...

.../methodology/approach Based on the grounded theory approach, an exploratory qualitative study is conducted, using 16 semi-structured in-depth interviews with Turkish consumers through discussions on real-world examples. Findings Results show that consumers develop emotional responses to PDAs (e.g...

...Diana Gavilan; Gema Martinez-Navarro Purpose This paper aims to provide a holistic understanding of the user experience of push notifications, and the challenge brands face in managing them effectively. Design/methodology/approach A grounded theory (GT) approach was chosen to analyze...

... of several Colombian organisations that have an international presence, the paper uses a grounded-theory qualitative methodology, including in-depth interviews and documentary brand reviews over a longitudinal time dimension, to perform an analysis of specific aspects that affect brand ageing processes...

... on Pinterest. Design/methodology/approach A grounded theory-light approach was taken. Data were collected through 21 one-on-one semi-structured interviews with male Pinterest users. Subsequently, data were extensively coded and analyzed for the key themes and patterns. Findings Three core categories...

...Bridget Satinover Nichols; Daniel J. Flint Purpose The purpose of this research is to explore the experiences of women who participated in a competitive retail shopping event. Design/methodology/approach The grounded theory approach was used. Findings Interpretations of the data suggest...

.../approach In this study, 60 retailers belonging to different villages of Central and North Gujarat were interviewed. The interviews were audio recorded, transcribed and analyzed. A grounded theory-based analysis was carried out. Findings The analysis brought out six criteria used by the retailers...

... is to draw an embedded theory from data itself. To explore the research questions in this study, a grounded theory was used. The authors use a theoretical sampling technique and interviewed 45 India-born consumers residing in the USA for at least a period of more than six months. Findings – The results...

... grounded theory approach, in order to interpret field data from observations and interviews from 30 women who participated in a bridal gown sale event. Findings This paper exposes the manner in which the women shoppers shifted from competitive mindsets and behaviors, to cooperative ones, with other...

.... Consequently, adequate empirical data on living with less without a priori valorization are largely lacking. © Emerald Group Publishing Limited 2012 Consumer behaviour Life styles Consumer psychology Income Consumer behaviour change Transformation model Grounded theory Reduced consumption...

...Simone Pettigrew This study applied the grounded theory method of data collection and analysis to the social phenomenon of beer consumption in Australia. The aim was to explore a popular Australian consumption activity to provide an insight into the consumption process in general...

... to have 600‐700 points (Consultant C). We never have as much money as the commercial people (Consultant H). © MCB UP Limited 2001 Grounded theory Politics Marketing activities Marketing strategy Qualitative techniques This paper explores the nature of political campaigning...

... a wealth of publications, scant attention has been paid to the potential of grounded theory. This is attributed largely to misconceptions regarding both the principles of the method and the two distinct approaches associated with the original authors, Glaser and Strauss (1967). The paper outlines...