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Keywords: Heuristics
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Journal Articles
Qualitative Market Research: An International Journal (2022) 25 (2): 272–292.
Published: 21 February 2022
... Lancaster can be contacted at: geoff.lancaster@lsclondon.co.uk 31 07 2021 23 01 2022 23 01 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Integrated marketing communications Strategic integration Heuristics Guiding...
