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Keywords: Holistic perception
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Journal Articles
Qualitative Market Research: An International Journal (2011) 14 (3): 304–323.
Published: 14 June 2011
...Melvin Prince; Amel Dakoumi Hamrouni; Maha Touzi Purpose The purpose of this paper is to analyze the holistic perception of the customer vis‐a‐vis the creation of an ideal store by using the projective technique of collage. In particular, it discusses the role of the factor of atmosphere...

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