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Keywords: Hong Kong
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Journal Articles
Qualitative Market Research: An International Journal (2025) 28 (3): 506–527.
Published: 11 April 2025
...Weiwei Zhang; Guojun Sawyer He Purpose This study aims to explore the complex interplay between Hong Kong’s colonial legacy, its current political tensions with neocolonial Mainland China and the resulting impact on the tastes and consumption patterns of its residents. By examining the nuances...
Journal Articles
Qualitative Market Research: An International Journal (2006) 9 (4): 352–366.
Published: 01 October 2006
...Kara Chan Purpose The purpose of the paper is to explore children's perceptions of material possessions in Hong Kong using drawing and open‐ended questions. Design/methodology/approach A total of 42 Chinese children aged 6‐12 were asked to draw what comes to their minds for two statements...
Journal Articles
Qualitative Market Research: An International Journal (1999) 2 (2): 135–146.
Published: 01 August 1999
...‐stage contextual stepwise approach to the study of small firm marketing in Hong Kong which is resulting in the addition of new knowledge on the subject and the formulation of a tentative new model of small firm marketing in a non‐western context. © MCB UP Limited 1999 China Hong Kong...
