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Keywords: Horsemeat
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Journal Articles
Qualitative Market Research: An International Journal (2018) 21 (3): 337–352.
Published: 11 June 2018
...Hanna Leipämaa-Leskinen; Henna Syrjälä; Minna-Maarit Jaskari Purpose Drawing on food consumption research and human-animal studies, this paper aims to explore how the meanings related to a living horse may be transferred to those of horsemeat. This is accomplished by constructing a nuanced...
