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Keywords: Human brand
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Journal Articles
Qualitative Market Research: An International Journal (2024) 27 (2): 301–318.
Published: 26 January 2024
...Kosuke Mizukoshi; Hisashi Mari Purpose This study aims to clarify identity building and authenticity management in human brand research, focusing on inside operators managing corporate accounts on social media. Conventional human brand research analyzes online influencers, and there is a research...
