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Keywords: Humour
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Journal Articles
Qualitative Market Research: An International Journal (2025) 28 (4): 652–665.
Published: 06 May 2025
... to the situation. Some memes showed exaggerations, such as stockpiling toilet paper, floor to ceiling, in a bomb shelter. Exaggerations are an important element of humorous memes because people find exaggerations funny, especially when they are applied to stressful situations. This type of humour works because...
