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Keywords: Hygiene
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Journal Articles
Exploring dimensions of the customer experience at budget hotels during the COVID-19 pandemic: a netnography approach
Available to Purchase
Qualitative Market Research: An International Journal (2023) 26 (4): 320–344.
Published: 19 August 2022
... using NVivo 12 plus on 1,391 customer reviews collected from various travel portals. Findings The results suggested personalization and hygiene were the most significant themes that influence customer experience during the COVID-19 pandemic. The authors’ analysis revealed that the use of self...
