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Keywords: INDSCAL method
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Journal Articles
Global corporate reputation: a projective qualitative approach from a customer perspective
Available to Purchase
Qualitative Market Research: An International Journal (2024) 27 (1): 108–128.
Published: 04 December 2023
... and put into perspective the items related to offline and online contexts, thus measuring the global corporate reputation (GCR). Global corporate reputation Qualitative projective approach Projective techniques Album on line INDSCAL method © Emerald Publishing Limited 2023 Emerald...
