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Journal Articles
Qualitative Market Research: An International Journal (2021) 24 (3): 326–340.
Published: 04 November 2020
... research design, primary data were collected from 27 interviewees in two purposively selected markets in Ibadan. Responses were audio-taped, transcribed, proofread, categorized into themes and, finally, content analyzed to decrypt the underlying thought patterns and processes. Findings The findings...

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