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Keywords: Image heritage
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Journal Articles
Time in corporate images: introducing image heritage and image‐in‐use
Available to Purchase
Qualitative Market Research: An International Journal (2013) 16 (2): 197–213.
Published: 29 March 2013
... and influential input into real‐time corporate image formation. Two new theoretical concepts were identified, “image heritage” and “image‐in‐use”, respectively, distinguishing consumers' past‐based images from those they construct in real time. Image heritage is moderated by three principal variables: timespan...
