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Keywords: Immigrant consumers
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Journal Articles
Qualitative Market Research: An International Journal (2015) 18 (4): 442–458.
Published: 14 September 2015
...Dr. Yuri Seo; Angela Gracia B. Cruz; Margo Buchanan-Oliver Purpose – This paper aims to understand the elements of bridging practices enacted by Asian immigrant consumers and exploring how these practices constitute reverse acculturation within immigrant-receiving Western cultures. Design...
