...Ian Corner; Matthew Hinton Addresses variables in the implementation of software applications for aspects of customer relationship management (CRM) systems in medium‐sized organisations. The objective is to identify those variables that present the greatest risks to effective and successful...

...: patience and sensitivity in developing working relationships with the local firm and meeting the needs of respondents and first‐hand in‐country experience. International marketing Market research Qualitative techniques Implementation National cultures Marketing strategy In order to compete...