Keywords: Impression management
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Journal Articles
Qualitative Market Research: An International Journal (2015) 18 (2): 210–229.
Published: 13 April 2015
... supplies a role theory framework that can be used by future researchers when studying reference group influence on consumer behaviour. Swann (1987) described this impression management as a process of self-verification. Three sub-processes of self-verification are: Selective interaction...

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